Where to Buy Website Backlinks: Top 5 Platforms for Promotion

Buying links is an effective, though risky (formally prohibited by Google’s rules), link-building tool used by most of the SEO market. A sensible backlink profile is built on a combination of permanent links (a one-time payment, the article stays forever) and crowd links (mentions on forums and in comments that create a natural background). Among trusted marketplaces: Collaborator is the best “one platform for everything” option (CIS + global, permanent + crowd + Telegram); Adsy has the largest database for English-language guest posts; PRposting and WhitePress are strong article marketplaces with international reach; Referr offers specialized expertise specifically in crowd marketing. Below is a breakdown of each one, a comparison table, pricing, and how to buy links for a website without getting hit by a filter.

Crowd, permanent, external — what’s the difference

Before choosing a marketplace, it is important to distinguish the terms, as this determines which service you need.

• External links (backlinks) are a general term for any link from someone else’s website to yours. All other terms are subtypes of external links based on their placement format.
• Permanent links are links placed in an article on a donor site, paid for once, with the placement remaining indefinitely (as long as the donor site exists or until the webmaster removes it). They pass link equity well and look like a natural mention within the content.
• Crowd links are mentions and recommendations on forums, in comments, on review websites, and on Q&A platforms. They usually use a neutral anchor (“here,” “this service,” or a naked URL). Their purpose is not so much link equity as creating a natural informational background around the brand.
• Rental links are a separate, third format: you pay monthly, and the link stays live as long as you keep paying. They are less common than permanent links and are not covered separately in this review, but some of the marketplaces below also offer this option.

A working combination for most projects: permanent links are the core that passes authority; crowd links are the background that makes the profile look natural. Relying on just one format looks like a pattern to algorithms.

What to Look at When Choosing a Marketplace

• Traffic verification. Good marketplaces pull metrics directly from Google Search Console / Analytics or Similarweb instead of trusting figures provided by the webmaster.
• Thematic relevance of the donor site, not just DR/DA — a link from an irrelevant site is less effective.
• Retention guarantee. Insurance or a free replacement if the webmaster removes the article before the agreed term ends.
• Price transparency — a fixed cost for each platform is better than “ask the manager”.
• Manual moderation of donor sites — filters out dead sites and link farms.

Top 5 Marketplaces Where You Can Buy Links

1. Collaborator — the best all-around option

Collaborator is a Ukrainian direct advertising marketplace that has been on the market since 2018. The catalog includes more than 37,000 websites and over 3,000 Telegram channels across 149 countries and 51 languages. You can buy a permanent link in an article, place a crowd mention, or order a post on Telegram — all from one account.

• Format: permanent links, guest posts, crowd placements, Telegram.
• Price: from ~100 UAH per mention/comment up to 30,000+ UAH for an article on a DR70+ website.
• Fee: about 10% when topping up the balance.
• Features: Link Insurance (an extra fee for protection against link removal), verification via Google Search Console and GA4, from March 2026 — an AI filter for selecting platforms based on the meaning of the query, not just keywords.
• Best for: those who want to handle permanent links, crowd placements, and PR in one place without switching between services.
• Downside: despite the large catalog, some platforms still require manual review before purchase.

2. Adsy — the largest database for the English-language market

International self-service guest post marketplace Adsy, on the market since 2018, with more than 90,000–147,000 publishers.

• Format: guest posts (permanent links within the article); content writing by the platform is also available.
• Price: from $25 per placement; copywriting is charged separately, from $25 to $150+.
• Key features: filters by DR (Ahrefs), DA (Moz), traffic, niche, and country; escrow payment (funds are held by the platform until placement is confirmed); “verified publishers” label.
• Best suited for: projects that need links on English-language websites and do not have time for manual outreach.
• Downside: in the large catalog, you may come across sites with weak real-world performance despite decent metrics on paper — so you still have to filter them yourself.

3. PRposting — an article marketplace with fully manual placement

Ukrainian platform PRposting (founded by SEO expert Oleksandr Kyryk), on the market since 2018. The catalog includes 44,000–48,000 websites across 177 countries.

• Format: only full-length texts — articles, press releases, news pieces, interviews (unlike many marketplaces, you cannot buy a standalone link here without an article).
• Price: from $13 to $300+ per placement, depending on the donor site.
• Key features: placements are handled exclusively manually, with no automation; a guarantee applies — if the article is not published within 7 days, your money is refunded; top-ups are fee-free; 5 currencies to choose from.
• Best suited for: those promoting a project across several foreign markets at once and who value manual review of every donor site.
• Downside: the manual model means a longer placement cycle than on automated marketplaces.

4. Referr — a crowd marketing specialist

The Ukrainian service Referr is focused specifically on crowd links rather than permanent placements in general. It conducts its own regular analysis of the link-buying market, which indicates expertise precisely in this segment.

• Format: crowd placements on forums, in comments, on Q&A platforms, and review sites; brand reputation management.
• Model: a managed service — you describe the task, while the service team selects the platforms and texts (rather than self-selecting from a catalog, as in the first three options).
• Suitable for: those for whom crowd marketing is not a one-time purchase “for variety,” but a systematic part of their strategy, and who are ready to delegate platform selection to specialists.
• Downside: unlike Collaborator or Adsy, this is not a self-service catalog with fixed prices for each donor site — the exact cost for your project has to be clarified separately.

5. WhitePress — a multilingual leader for Eastern Europe

A platform of Polish origin with a strong presence in Central and Eastern Europe, including a separate WhitePress Ukraine catalog. One of the broadest multilingual catalogs on the market — over 100,000 sites in 30+ languages.

• Format: guest posts with permanent links, custom copywriting available on request.
• Price: from $150 per placement; copywriting — $40–125 per article.
• Highlights: precise metrics (users specifically note their reliability), access to platforms in languages and geographies not available on English-centric marketplaces.
• Best suited for: international and multilingual projects that need links in several EU countries at the same time.
• Downside: prices are above the market average, and the interface with a large number of filters takes time to master.

Comparison of Marketplaces

Marketplace	Specialization	Starting from	Format
Collaborator	All-in-one: permanent + crowd + Telegram	~$3	Self-service catalog
Adsy	English-language guest posts	$25	Self-service catalog
PRposting	Articles and PR in 177 countries	$13	Manual placement
Referr	Crowd marketing	On request	Managed service
WhitePress	Multilingual EU market	$150	Self-service catalog

How to Buy Links Safely

Officially, Google classifies the purchase of links that pass link equity as part of link schemes and may apply both manual and algorithmic penalties. In practice, the paid links market has existed and operated for decades, but the risk should be understood and reduced:

• Anchor diversity. An exact commercial anchor (“buy a laptop in Kyiv”) should account for no more than 10–15% of all placements; the rest should be brand, URL, and neutral phrases.
• Multiple sources. Don’t buy everything on a single marketplace — a profile built exclusively from one platform looks formulaic.
• Topical relevance of the donor site matters more than bare DR/DA.
• Gradual growth. A sudden spike of 20–30 links in a week on a young website looks more suspicious to algorithms than the same number spread over a couple of months.
• Combine formats — permanent links for authority, crowd links for a natural background.
• Treat paid links as a supplement to technical SEO and content, not a replacement for them.

FAQ

Where can you buy links for a website? On specialized marketplaces such as Collaborator, Adsy, PRposting, and WhitePress — or through crowd-marketing services like Referr if you specifically need mentions on forums and in comments.

Where can you buy permanent links for website promotion? Permanent links (a one-time payment with the article placed indefinitely) are sold by Collaborator, PRposting, and WhitePress — for all three, this is the main format.

Where can you buy crowd links? For crowd placements on forums and in comments, it is worth using specialized services like Referr, or the relevant section in Collaborator, which offers both permanent and crowd formats.

Is buying links safe for a website? Formally, this is against Google’s rules, so the risk of penalties exists, but with a sensible approach (topically relevant donor sites, anchor diversity, gradual implementation, and a combination with organic SEO), the market has been used widely for decades.

How do permanent links differ from crowd links? Permanent links are articles on third-party websites with a one-time payment and permanent placement, and they pass more link equity. Crowd links are mentions on forums and in comments that create a natural informational background around a brand rather than primarily passing link equity.